BEAR GOODELL

Led full e-commerce and subscription replatform (Shopify, Recharge, Klaviyo), achieving +27% YoY revenue growth, a 75% reduction in churn, and a 50% decrease in Customer Acquisition Cost (CAC).

Directed strategic oversight of a $1.6M P&L across e-commerce, roasting, and wholesale, identifying margin opportunities and aligning cost structures to growth goals.

Built internal systems infrastructure and launched 25+ Standard Operating Procedures (SOPs) across product, fulfillment, CX, and sales, enhancing consistency, reducing onboarding time, and supporting scale.

Developed Go-to-Market (GTM) playbooks for physical product launches across multiple channels, reducing time-to-launch by 50% through templated workflows and clear role clarity.

Created and implemented production cadences and reporting systems, increasing readiness, reducing stockouts, and improving fulfillment accuracy across 100+ SKUs.

Designed and implemented inventory management systems across roasting, packaging, and distribution, improving forecasting accuracy and reducing waste.

Launched and scaled three new revenue verticals (office coffee, retail loyalty, CPG), owning comprehensive Go-to-Market (GTM) strategy, pricing, training, fulfillment, and customer experience.

Developed and executed a robust wholesale growth strategy, generating $1.2M in new revenue and achieving 43% Year-over-Year (YoY) growth.

Designed and implemented onboarding, training, and success playbooks that reduced churn by 10% and increased premium product sales by 25%.

Built the grocery channel from inception, successfully managing distributor relationships and securing product placement across major regional co-ops including WFM SoPac, Gelson's, and Lassens.

Managed strategic accounts and partnerships, including Google and other key players, from RFP submission through launch and ongoing lifecycle support.

Owned quarterly and annual sales planning across wholesale and e-commerce, leading forecasting and performance reviews in partnership with finance.

Managed a $3.5M regional P&L and 500+ B2B accounts across hospitality, foodservice, office, and institutional channels.

Created and executed a regional growth roadmap, leveraging market analysis and channel strategy to drive 12% Year-over-Year (YoY) revenue growth.

Designed and launched onboarding and retention programs that improved Customer Lifetime Value (LTV) and reduced churn by 6% YoY across SMB and mid-market segments.

Led customer health scoring and re-engagement initiatives, increasing premium product sales by 40% and reducing escalations by 20%.

Built and led regional sales, onboarding, and support teams, implementing comprehensive training programs, coaching plans, and performance benchmarks.

Cultivated key distributor relationships with Compass, Guckenheimer, Aramark, and Sodexo to strategically expand business and industry (B&I) footprint.

Built a satellite market from inception, growing regional wholesale business to over $750K in annual revenue.

Managed 100+ B2B accounts across retail, institutional, and foodservice channels, overseeing sales, onboarding, fulfillment, and customer experience.

Launched territory-specific onboarding flows and training collateral, improving partner confidence and reducing time-to-first-order by 25% within the first year.

Developed Standard Operating Procedures (SOPs) for the entire sales cycle, customer success, inventory management, and service workflows, scaling documentation regionally.

Built customer health scorecards to track usage patterns, onboarding milestones, and service gaps, enabling proactive outreach to significantly reduce churn.

Developed onboarding and enablement playbooks for a low-support environment, including self-service troubleshooting guides, leave-behinds, and training materials.

Led product discovery for “Blue Bottle At Work,” an office coffee subscription concept, collaborating across departments to validate customer demand, operational feasibility, and business viability.

Co-ran backlog grooming and sprint planning with engineering teams, supporting product delivery by refining user stories and tracking sprint progress.

Analyzed user behavior, product usage, and revenue data to inform feature prioritization and identify potential product-market fit risks.

Developed comprehensive onboarding documentation and support workflows in collaboration with Customer Experience (CX) and training teams.

Delivered product performance reports to executive stakeholders across product, marketing, and operations to guide roadmap decisions.

Launched wholesale operations across Southern California, Arizona, and Texas, generating over $700K in new annual revenue.

Led onboarding, training, and retention programs for 75+ wholesale customers during Blue Bottle's acquisition of Handsome Coffee Roasters, achieving an impressive 92% retention rate.

Built and managed the regional Go-to-Market (GTM) strategy, including distributor relationships and strategic account support systems across diverse channels.

Developed and implemented regional playbooks for sales, fulfillment, and customer success, facilitating expansion into emerging markets.

Managed regional inside sales, customer support, and training teams, ensuring high customer satisfaction and long-term retention through consultative engagement.

Partnered with operations and product teams to improve fulfillment and support workflows during periods of rapid customer growth.